Thanks to live-streaming, museums are turning the crisis into an opportunity to reach new audience. In February, eight Chinese museums joined a 12-hour live-streaming relay...

Above: Stadel Museum in Frankfurt, one of the European museums that has reopened  A month after the rest of Europe, the first museums in the...

“We are a world class museum and we want a website / app / interactive to match”. Almost every briefing I receive starts with the...

Are museums activists? Should they be activists? I would argue that museums have an opportunity to bring activism, however subtly, into their galleries. With the...

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How can you decolonise museums? This presentation shares how Birmingham Museum collaborated with local cultural activists with a strong record of challenging museums to create...

ou may be surprised to learn that Barbie – lollipop-headed cultural icon and instrument of female oppression – has thrown off the shackles of the...

In 2006, Blake Mycoskie was in Argentina learning to play Polo, when a chance encounter changed his life. A conversation in a bar introduced him...

In the town of Enterprise, Alabama stands an unusual monument, a statue of a woman holding a pedestal high above her head and in it...

As Museum professionals, we have an existential choice to make about who and what we want to be. In today’s climate of social activism, one...

You may associate influencer marketing with bikini-clad Instagram models posing with detox tea and encouraging you to use their promo code. How on earth could...

Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing...

Email marketing is a wonderful thing and one of our favourite methods of digital marketing. How better to remind visitors of how awesome your museum...

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